YouTube has found a new way to bypass ad blockers by integrating ads directly into video content via "server-side ad insertion," complicating the detection and blocking of ads. How will ad blockers respond?
Did you read the article? The article shows a post from Sponsorblock and it specifically states that they turned off sponsor block submissions on effected browsers since they can’t be reliable with the new ad delivery method
This breaks the current SB implementation, but if the ad duration is known and consistent across the userbase then it will fix itself as users tag videos with the “new” timestamps.
I mean it might be, or they could decide to deliver 30 second ads to people they think are more likely to watch and 15s to ones they don’t. I don’t know enough about this implementation, for all I know they could have offset it by a few seconds because of Sponsorblock. Seems like they’d do anything to try to push more ads so who really knows at this point?
Did you read the article? The article shows a post from Sponsorblock and it specifically states that they turned off sponsor block submissions on effected browsers since they can’t be reliable with the new ad delivery method
Affected*
Wasn’t sure which one to use, thanks
This breaks the current SB implementation, but if the ad duration is known and consistent across the userbase then it will fix itself as users tag videos with the “new” timestamps.
That only works if the ads served are all the same or at least same time length. Which is very unlikely.
Yeah, but the article didn’t say anything about consistent durations and spacing. It might be the case, but I have no idea how to find that out.
Consistent duration can be assumed, because that’s how advertising works. The 15-second spot is still the standard.
I mean it might be, or they could decide to deliver 30 second ads to people they think are more likely to watch and 15s to ones they don’t. I don’t know enough about this implementation, for all I know they could have offset it by a few seconds because of Sponsorblock. Seems like they’d do anything to try to push more ads so who really knows at this point?