I’m sure there are niche users for who paying the price of admission is acceptable, but for myself and I assume a vast number of other users, when I’m comparing performance of hardware I’m already checking reviews on multiple other sites, so this will only mean I don’t bother to check their site.

I haven’t visited their site in a long time though, so I’m not sure what value-adds they offered that might make the price more palatable.

4790k brother!