Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • gullible@kbin.social
    1·
    10 months ago

    You advertise to your audience. Ads targeting the perverse and the stupid seem perfectly suited to twitter.

  • Treczoks@lemmy.worldEnglish
    0·
    10 months ago

    Since when do “high quality ads” exist? I mean, the mentioning of “low quality ads” implies that those others might actually exist.

    • Diplomjodler@feddit.deEnglish
      01·
      10 months ago

      There’s low quality ads, shit tier ads and then there’s whatever Muskyboi is attracting these days.