YouTube has been spotted testing server-side ads, which could pose a problem to ad blockers.

  • Zozano@lemy.lol
    link
    fedilink
    English
    arrow-up
    38
    arrow-down
    2
    ·
    edit-2
    3 months ago

    Honestly… How much has Google spent trying to counter people skipping ads?

    Is it less than the amount of potential profit if everyone was forced to watch ads?

    This seems like that situation recently where NYC paid a million dollars to enforce people to pay for train tickets, which was less than twenty thousand a year in lost revenue.

    • Dr. Moose@lemmy.world
      link
      fedilink
      English
      arrow-up
      10
      arrow-down
      1
      ·
      3 months ago

      I think it’s mostly about saving face for advertisers. Which is funny because Google never does anything for saving face for their users as they shut down services that literally cost a rounding error for them to run.

    • CileTheSane@lemmy.ca
      link
      fedilink
      English
      arrow-up
      11
      arrow-down
      2
      ·
      edit-2
      3 months ago

      The amount of people who:

      1. currently use an ad blocker to watch YouTube, and
      2. would be willing to watch the ads or pay for premium if their ad blocker stopped working

      Are not statistically significant to YouTube’s viewership or income.

      • Zozano@lemy.lol
        link
        fedilink
        English
        arrow-up
        3
        ·
        3 months ago

        I figured that. If I was to guess, I would say ~90% use the native app on their phones or TV to watch YouTube.

        In total, I have to assume ad blocking viewers make up a single percent or less.

        I don’t see how this could make financial sense.

    • dantheclamman@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      3 months ago

      I think it probably breaks even and fits with their strategy to abuse everyone until they pay for premium